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Deep AI Analysis · iGaming

AI analysis of campaigns and integrations for the iGaming industry.

BrightMedia applies deep AI analysis to the data operators and affiliates already generate: game provider stats, acquirer and payment processing, campaign results, user flow and acquisition. The output is not another dashboard. It is a prioritised list of what to change, what it is worth, and how to measure it.

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40+ markets benchmarked Hourly resolution Slots · Live · Crash · Instant Regulated & grey markets Vendor-independent, anonymised data
What we analyse

Six analysis modules.
One connected picture.

Each module can run on its own, but the value compounds when they are combined: a provider that performs in one market, paid with an acquirer that approves there, promoted by a campaign that actually brings depositors.

🎰

Game Provider Performance

A provider is not good or bad. It is good somewhere. We benchmark every studio in your lobby market by market against its own 90-day baseline, using the signals that predict revenue rather than the ones that look good in a sales deck.

  • Weekly provider board per market, ranked by retained sessions and repeat play
  • Spin-volume index and hourly play curves with peak windows
  • Early-decay flags two to three weeks before volume drops
  • Lobby placement and promotion recommendations by GEO
💳

Acquirer & Payment Processing

Deposits are lost quietly between acquirers, PSPs and payment methods. We analyse every transaction attempt to show where approval rates fall, why, and what routing change recovers them.

  • Approval, decline and chargeback rates by acquirer, PSP, method and GEO
  • BIN-range and issuer-level performance for card deposits
  • Latency and cost per successful deposit
  • Routing and cascading rules with projected uplift
📈

Campaign Results & Attribution

Clicks and registrations are cheap. First-time depositors and net gaming revenue are not. We attribute every channel, affiliate and creative to the players it actually produced and the value they generated.

  • FTD, NGR and cohort player value by channel, affiliate and creative
  • Models that separate incremental campaigns from ones riding organic demand
  • Affiliate quality scoring and fraud or bonus-abuse signals
  • Budget reallocation plan with expected impact
🧭

User Flow & Funnel Analysis

From landing page to repeat deposit, we map every step a player takes and quantify where they stall. Each leak gets a value, so fixes are ranked by what they are worth rather than by who shouts loudest.

  • Registration, KYC, first deposit, lobby and game-selection drop-off
  • Device, GEO and traffic-source splits for every step
  • Time-to-first-deposit and second-deposit analysis
  • Prioritised UX and flow changes with projected conversion gain
🚀

Acquisition Intelligence

Cost per FTD is only useful next to payback and lifetime value. We show which acquisition channels, GEOs and devices deliver players who stay, and which to scale, renegotiate or cut.

  • CPA, cost per FTD and payback period by source, GEO and device
  • Cohort LTV curves and retention by acquisition channel
  • Scale, renegotiate and cut recommendations per channel
  • Forecasts for budget scenarios
🔌

Integration Audits

Decisions are only as good as the data behind them. We audit platform, game aggregator, PSP and tracking integrations for gaps, failed calls and reporting mismatches, so your dashboards reflect what is really happening.

  • Reconciliation of platform, provider and PSP reports
  • Failed and slow API calls, missing events and duplicate tracking
  • Postback and affiliate tracking accuracy
  • Fix list ranked by revenue impact
How it works

From data access to decisions
in weeks, not quarters.

No platform migration and no new tracking to install. We work with the exports and reports you already have.

1

Connect your data

Secure, read-only access to platform exports, PSP reports, tracking and affiliate data. Anonymised where required, under NDA.

2

AI analysis

Our models benchmark your providers, payments, campaigns and funnels against market baselines and your own history.

3

Clear recommendations

A prioritised action list with the expected impact of each change, delivered in plain language with a working session for your team.

4

Measure & repeat

Weekly or monthly reviews track the effect of every change and flag new opportunities as markets and providers shift.

Who it is for

Built for the teams
who own the numbers.

Operators

Casino and sportsbook operators who want lobby, payments and acquisition decisions grounded in their own data and market benchmarks.

Affiliates

Affiliate networks and media buyers who need to know which operators, GEOs and campaigns produce players that actually deposit and stay.

Platform providers

Platform and aggregator teams who want an independent view of provider performance and integration health across their client base.

Payment teams

Payments and risk teams who need acquirer scorecards and routing rules backed by transaction-level evidence.

What you receive

Evidence, priorities
and a plan.

Every engagement ends with an executive summary, a detailed findings report and a working session with our analysts. Ongoing packages add weekly provider boards and monthly performance reviews.

  • Provider board per market: who performs, who is decaying, and when players play
  • Acquirer and PSP scorecard with routing and cascading recommendations
  • Campaign and affiliate attribution down to FTD and NGR
  • Funnel drop-off map from first click to repeat deposit
  • Acquisition cost, payback and LTV by channel, GEO and device
  • Integration health report with fixes ranked by revenue impact
  • Executive summary plus a working session with our analysts
FAQ

Questions operators
ask us first.

What data do you need to run an AI analysis?

Read-only exports from your platform or back office (game rounds, sessions, deposits), reports from your PSPs or acquirers, your tracking or affiliate data, and campaign reports from the ad platforms you use. Data can be anonymised before it reaches us. We never need player identities.

How is game provider performance measured?

Each provider is benchmarked per market against its own 90-day baseline using spin volume, retained sessions and repeat play. We report peak play windows, movers in the weekly provider board and early-decay flags that fire when session length drops before spin volume does.

What does the acquirer and payment analysis cover?

Approval and decline rates, latency and cost per acquirer, PSP, payment method, GEO and BIN range. The output is a scorecard plus routing and cascading recommendations that recover deposits currently being lost.

How do you attribute campaign results?

Every channel, affiliate and creative is measured against first-time depositors (FTD), net gaming revenue (NGR) and cohort player value rather than clicks or registrations alone, so you see which campaigns bring profitable players and which quietly drain budget.

How long does an analysis take?

A first full analysis is typically delivered within two to three weeks of receiving data access. Ongoing reviews run weekly or monthly, depending on the package.

Which markets and game types are covered?

Regulated and grey markets worldwide, across slots, live casino, crash and instant games. Provider benchmarks currently cover more than 40 markets with hourly resolution.

Is the analysis independent of game providers and PSPs?

Yes. BrightMedia takes no placement fees from studios, aggregators or payment providers. Recommendations are based only on your data and market benchmarks.

Ready to see what
your data is telling you?

Tell us about your operation. Our analysts respond within 24 hours with a scoped proposal.

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